Home » The Allure Group Launches “Standing in the Gap” Campaign, Assisting Parents with Transport Costs for Students’ Tertiary Commutes 

The Allure Group Launches “Standing in the Gap” Campaign, Assisting Parents with Transport Costs for Students’ Tertiary Commutes 

by Media Xpose

The Allure Group NPC, Olimoflo, a dedicated advocate for educational empowerment and community support, is excited to unveil its new campaign, “Standing in the Gap.”  

This transformative initiative aims to alleviate the financial burden faced by parents and guardians by providing financial assistance for their children’s transportation expenses when commuting from home to universities. 

Recognizing the challenges many families encounter due to rising inflation in South Africa, Olimoflo is taking a proactive approach to support parents and ensure equal access to higher education for all aspiring students. The “Standing in the Gap” campaign, set to commence on the 1st of July, will provide vital financial aid, allowing students to focus on their studies without the concern of transportation expenses. 

At the heart of this initiative is the belief that no deserving student should be hindered from pursuing higher education due to financial constraints. Eligible students will receive assistance to cover various transportation costs, including bus fares, train or airplane tickets.  

“Education is a powerful equalizer, and we are committed to breaking down barriers that hinder students from reaching their full potential,” said Bonnke Shipalana, Group Chief Executive Officer at The Allure Group. “With the ‘Standing in the Gap’ campaign, we want to ensure that no parent or guardian has to worry about the financial strain of their children’s transportation costs. We believe that by providing this support, we can create opportunities for students to excel academically and build a brighter future.” 

This campaign is part of Olimoflow’s ongoing dedication to empowering communities and promoting educational equity. The organization firmly believes that education lays the foundation for personal and societal growth. By eliminating the financial obstacle of transportation costs, Olimoflo strives to level the playing field and provide equal opportunities for all students to access quality education. 

To learn more about the eligibility criteria, application process, and key dates associated with the “Standing in the Gap” campaign, interested students and parents are encouraged to visit www.thealluregroup.co.za.   

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