As thousands of students across South Africa enter the final phase of their graduate studies, they must start considering their job hunt and career strategy to ensure they are able to successfully transition into the world of work, in the context of our extremely competitive employment landscape, an expert says.
“Graduation is rightly seen as the ultimate milestone in a student’s life—a triumph after years of hard work and dedication. But as the cap and gown are hung up, a new challenge looms: entering the world of work,” says James Read, Senior Manager at the Independent Institute of Education’s Rosebank College.
“The transition from university to starting the job hunt and then landing your first role is daunting, but can be made a little less so if you prepare properly,” says Read.
He says the importance of early preparation – that is, starting to look ahead while you are still at university – cannot be emphasised enough.
“The time to start preparing for your career isn’t after graduation—it’s now. While your university years are filled with lectures, exams, and assignments, they also offer invaluable opportunities to build the foundation for your professional life. Employers today are looking for more than just academic qualifications – they want candidates who are well-rounded, experienced, and ready to contribute from day one – and that is something you should start working on sooner rather than later.”
Read says there are various practical ways in which students can ensure they leave university in a stronger position than their peers who had only focused on academics. These include:
GAINING PRACTICAL EXPERIENCE THROUGH INTERNSHIPS OR PART-TIME WORK
“One of the most effective ways to prepare for the workforce is by gaining practical experience while in university. Internships, part-time jobs or volunteer work provide hands-on experience, allowing you to apply the knowledge you’ve gained in class to real-world situations. Not only does this bolster your resume, but it also helps you develop essential workplace skills, such as teamwork, communication and problem-solving,” notes Read.
In South Africa, many companies offer internship programs specifically designed for students, and students are encouraged to investigate opportunities in their field.
“These opportunities not only give you a taste of the working world but can also lead to full-time employment after graduation. But even if your part-time job isn’t directly related to your field of study, it teaches you valuable skills and makes for an attractive entry on your CV.”
BUILDING A PROFESSIONAL NETWORK
Networking is a crucial aspect of career development, and the sooner you start, the better.
“While still a student, take advantage of networking opportunities such as career fairs, industry conferences, and university events. Join student organisations, clubs, and societies related to your field of study—these groups often have strong connections with industry professionals, and they can provide access to mentorship, internships and job opportunities,” says Read.
It goes without saying that building your professional network online, through platforms such as LinkedIn, is a non-negotiable to be noticed by companies and employers you may not necessarily be able to reach in person – yet.
DEVELOPING A STRONG PERSONAL BRAND
Your personal brand is how you present yourself to potential employers and plays a critical role in your career success – in particular when you need to stand out among a sea of candidates. Start by identifying your unique strengths, skills, and values. What sets you apart from other candidates? What are your career goals? Once you clearly understand your personal brand, ensure that it is reflected in your resume, cover letter and online profiles and interactions.
“A solid personal brand is also about consistency. How you communicate, both online and offline, should align with the image you want to project. Whether in an interview, on social media, or at a networking event, be mindful of how you present yourself and the impression you leave on others,” says Read.
ENHANCING YOUR SOFT SKILLS
Technical skills and academic knowledge are important, but soft skills—such as communication, teamwork, and adaptability—often set candidates apart in the job market.
Many universities offer career services that include training in areas like resume writing, interview techniques, and professional etiquette. These resources can be invaluable as you prepare to enter the workforce.
PREPARING FOR THE JOB SEARCH
As you approach graduation, it’s important to start researching potential employers and industries that align with your career goals, says Read. Look for companies that match your skills and interests, share your values, and offer opportunities for growth and development.
Next, spend time on creating a professional resume and portfolio that will stand out. Your resume is often the first impression a potential employer has of you, so it’s essential to make it count.
Then, start preparing for the job search and interview process, with the understanding that this process is a job in itself. Set aside weekly time to search for job openings, tailor your application materials, and follow up with employers. And practise your interview skills with friends or at your higher education institution’s careers centre.
“Your university years are not just about earning a degree—they’re about laying the foundation for your future. By approaching your education with an eye toward your career, and not waiting to cross that bridge until you get to it, you’ll be well-equipped to navigate the challenges and seize the opportunities that await you in the world of work,” says Read.
