In a groundbreaking move aimed at harnessing the power of technology for education, TikTok has launched a dedicated Science, Technology, Engineering, and Mathematics (STEM) feed in Sub-Saharan Africa (SSA).
This initiative signals a shift beyond mere entertainment, positioning the platform as an invaluable resource for inquisitive minds keen on learning and discovering new ideas.
Available in over 20 countries across SSA, the STEM feed mirrors TikTok’s popular following and friends feeds but instead connects users with a wealth of knowledge from accredited experts. Users can easily access the feed by clicking alongside the existing For You feed, instantly opening a new dimension of informative content.
Notably, all videos feature English-language content paired with auto-translated subtitles, which have been verified by reputable fact-checking organisations CSN and Poynter.
A hub for curious minds
With over a billion users globally, TikTok has evolved into a vibrant community where individuals from various backgrounds converge to explore their interests. Whether it’s delving into social issues, art, or education, the platform serves as a fertile ground for knowledge-seeking.
This is exemplified by initiatives like #BookTok, which has amassed an impressive 47 million video creations, cultivating a community of passionate readers eager for their next literary adventure. Similarly, #LearnOnTikTok has attracted intellectuals sharing intriguing facts and expertise on niche topics.
“TikTok is home to more than entertainment. It’s a platform where users flock to make discoveries; whether it’s uncovering a new restaurant, listening to a new artist for the first time, or learning a new language. #STEMTok expands the world of discovery for our users whilst educating them with enriching content,” says Boniswa Sidwaba, Head of Content Operations for Sub-Saharan Africa at TikTok.
Empowering the youth
Notably, 25% of TikTok’s global user base comprises teenagers, showcasing the platform’s potential to shape and inspire an entire generation. Through the new STEM feed, young users can explore a multitude of topics, from the intricacies of bacteria and planetary science to the wonders of astrophysics and robotics.
TikTok provides a positive environment where parents can feel assured that their children are engaging with enriching content rather than solely participating in dance trends and viral challenges.
As users delve into thinking and learning, they become part of a dynamic community united by shared interests, enriching their educational experiences while fostering connections across borders.
“The STEM community is growing and with it a variety of interesting content creators passionate about sharing their knowledge, insights, and experiences,” Sidwaba adds, hinting at the vibrant future ahead for knowledge sharing on the platform.
